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Cheap generic drugs hit local 'big box' pharmacies

The battle over generic drugs has come to Douglas County.

Wal-Mart extended its generic prescription drug program to pharmacies in Wisconsin, Minnesota and nine other states today.

The plan offers 143 different generic drugs at a reduced cost -- some as low as $4 for a 30-day supply. With this rollout, the program is now available at 3,810 pharmacies in 49 states.

Daro Crandall, co-manager of the Superior Wal-Mart, confirmed the new program began today in Superior. He said it provides discounts on 331 different generic prescriptions. While most will cost $4, others could be more expensive because of Wisconsin's unfair sales act, which prevents a store from selling an item for less than cost.

The move comes a week after Target pharmacies launched a similar plan nationwide that offers approximately 300 different generic prescriptions at the $4 cost. The Target pharmacy in Superior provides the discount, which is also subject to the unfair sales act.

In addition, Kmarts nationwide have offered a program that provides 90-day prescriptions of approximately 128 generic drugs for $15 each since May. It has been met with positive feedback as well as a growing number of customers, according to the Superior Kmart pharmacy staff.

The discounts could have a huge public impact, according to Lisa Nelson, Wal-Mart senior manager of public affairs for Wisconsin.

"It's an example of how the private sector can do good things for customers," she said. "Big retailers working for the same benefit for all customers; it has to have an awesome effect on health care costs."

She said the list of discounted drugs account for one in four of all prescriptions the Bentonville, Ark.-based Wal-Mart fills. It includes the antibiotic amoxicillin, the anti-inflammatory Prednisone, the heart drug Warfarin and the diabetes drug Metformin. Many of the same drugs are listed on the plan offered by Target, which is based in Minneapolis.

Brad Beckman, director of the Aging Resource Center for Douglas County, was pleased to hear the programs had come to the area.

"Obviously, we're very encouraged by anyone who can reduce the price of generic drugs," he said.

Beckman said many seniors enrolled in the Medicare Prescription Drug Program (Medicare Part D) have reached the "doughnut hole," where they pay full price for prescriptions, and are looking for relief from high drug costs.

But will the big plans squeeze out local businesses?

Charlie Roe, pharmacist at Falk's Lignell Pharmacy in the Mariner Mall, said he isn't worried about losing customers to big retailers.

"It's just big hype," he said. "I don't believe there's too many of the $4 drugs. People get the wrong impression that all generic drugs are $4."

The FDA lists 8,730 approved generic drugs. According to Andrea Hofelich, director of media relations for the Generic Pharmaceutical Association (GPhA), generic drugs already offer cost savings for consumers over brand-name drugs.

Roe said some generic drugs sell for a mere $5 to $6 for a 30-day supply. In addition, 90 percent of his customers have health insurance plans, which typically provide discounted drugs.

The local pharmacy has been in business since the turn of the century, moving from its Tower Avenue location to the mall in 1997. It has always offered services such as delivery, Roe said, which are important to customers.

"I don't believe it's that big a deal," Roe said of the drug plans.

Jeff Eliason, pharmacist and owner of Peoples Drug Store, declined to comment until he could look through a list of the discounted drugs.

To find a list of drugs covered under the Wal-Mart plan, check with your local pharmacy or look them up on the Web through the www.walmart.com/pharmacy site. The Target plan list can be found at the local pharmacy or online through the Target home page at www.target.com/gp/homepage.html. A list of the drugs offered on the Kmart plan is posted at the Superior Kmart pharmacy.